Elements and Performance Criteria
- Identify the requirements for meta tags
- Identify the scope and uses of material from the previous and current business, and the stakeholder requirements process
- Determine the appropriate type and structure of meta tags, taking into account identified client needs, requirements and expectations
- Identify and incorporate, new or contemporary client requirements, and expectations
- Analyse the material
- Use the analysis and the description tools, standards, precedents and techniques that are appropriate, given the nature of the material
- Ensure that the analysis of the subject content of the material reflects expected client usage requirements
- Clearly distinguish significant information from minor information
- Ensure that the concepts derived from the analysis of the material are appropriate to the business requirements, and the intended use
- Create meta tags
- Develop meta tags using appropriate software
- Ensure that meta tags represent the concepts appropriately, depending on the overall purpose, and intended use, of the material
- Ensure that the meta tags conform to general conventions and to the business rules
- Develop the reference structure of descriptors, where required, to display relationships to assist clients
- Enhance the meta tags to meet identified client needs
- Test and monitor meta tagging practices and procedures
- Test meta tagging of material and make changes, if necessary
- Regularly review meta tagging practices and procedures, to ensure that client needs are being met
- Regularly review industry developments in meta tagging and take the appropriate action to improve practices
- Check meta tags regularly for internal consistency and compliance with the established structure, rules and authorities